About Me
(always in between things...)
I'm a cultural strategist based in New York, with roots in Shanghai, Boston, and everywhere in between.
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Growing up across continents shaped the way I see the world: always curious, always connecting dots across cultures, disciplines, and ideas. That upbringing gave me a particular instinct for navigating in-between spaces. That instinct is now my professional edge.
My background sits at the intersection of cultural research and brand strategy
I hold a B.S. in Media, Culture, and Communication from NYU and an M.A. in East Asian Studies from Columbia, where my research explored the social experiences of the "parachute generation." That lens of cross-cultural analysis continues to inform how I approach my creative work today.
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Professionally, I’ve worked across marketing, creative production, campaign development, and research and strategy. My experience spans organizations like CNN, Tesla, NPR, and now an ad agency where I focus on crafting culturally grounded work that resonates. I help brands understand what people actually need to hear — and then build the frameworks, narratives, and creative direction to say it in a way that lands.
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Outside of work, you'll find me picnicking at Gantry Park, running through Greenpoint, or deep in a book at a local café. I'm always open to a good conversation — especially if you're a fellow third-culture kid, a strategist who loves to think out loud, or someone trying to build something that genuinely resonates.​​
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