About me
(always in between things...)
I’m an interdisciplinary marketer with roots in Shanghai, Boston, and New York. Growing up across continents as a third-culture kid shaped the way I see the world: always curious, always connecting dots across cultures, mediums, and ideas. That upbringing gave me an instinct for navigating the in-between—between identities, languages, and disciplines—and it’s where I do my most meaningful work.
My background sits at the intersection of storytelling, strategy, and cultural research. I hold a B.S. in Media, Culture, and Communication from NYU and an M.A. in East Asian Studies from Columbia, where my research explored the social experiences of the "parachute generation." That lens of cross-cultural analysis continues to inform how I approach my creative work today.
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Professionally, I’ve worked across marketing, creative production, campaign development, and research and strategy. My experience spans organizations like CNN, Tesla, NPR, and now an ad agency where I focus on crafting culturally grounded work that resonates.
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Outside of work, I’m based in New York. You can find me picnicking at Gantry Park, running through Greenpoint, or walking around the city with my camera. Whether you're a fellow third-culture kid or just someone who loves to explore the in-between spaces, I’m always open to a good conversation.